The Taipan brand

Passion makes the difference

For many years, the Taipan brand has stood for unusual silver jewelry. Even though we have already established ourselves well on the market, the meaning of our name is still foreign to many customers. Why exactly was the Asian-sounding brand name chosen when we offer Italian silver and gold jewelry with visionary designs? To explain this, we have to look back to 2009. Back then, the Taipan brand was launched by me, Alexander Amorin. That year, I completed an internship abroad in Hong Kong, which was part of my business law studies. In Hong Kong, I worked in a company located in the "Hung Hom" jewelry district. Impressed and inspired by the lively business activity and personal contacts, I decided to launch the Taipan brand after returning to Germany.

But how exactly does this story relate to our brand? To get straight to the point, the name Taipan comes from Cantonese, the Chinese dialect spoken in Hong Kong. Translated, Taipan means something like " top class " or " big shot ." At the time when Hong Kong was still a British colony, the foreign heads of British trading houses were called Taipan.

The term Tai-Pan, also Taipan, was originally used to describe a foreign entrepreneur in China or Hong Kong in the nineteenth and early twentieth 

century. In Cantonese colloquial speech it is now used in a more general sense 
for business people of all backgrounds. 
Its literal meaning is "top class", comparable to the English slang term "big shot".

Source: Wikipedia

The name was not a new discovery for me, however, and was only discovered during my internship in Hong Kong. I was inspired by the name as a child in the late 80s when I watched the series "Noble House" with Pierce Brosnan in the lead role with my father. Pierce Brosnan plays the exact role of a Taipan in this series. The series was very inspiring for me, as it represents a fitting combination of tradition and the challenges of the business world.

At this point we would like to give anyone interested a series tip. Click here to go directly to the series on Amazon.

However, the trip during my studies was not my first time in Hong Kong. During my first trip in the early 2000s, I was impressed by the mentality with which the local people go about their daily tasks and business. In this respect, I developed an increasingly strong bond with the tiger state of Hong Kong, which is why I later returned to the region with my family and became a taipan myself as a foreign manager of a trading company.

What exactly does the Asian brand name imply?

For many customers, Asian brands automatically stand for mass production, poor working conditions and poor quality. In the many years I have spent in Asia, I have also often found that this prejudice is not just a simple untruth. It is not without reason that China is also known as the workshop of the world and suffers from a reputation for poor quality. However, this does not entirely apply to the jewelry industry.
The Jewelry District in Hong Kong stands for high-quality handcraft and well-known brands. This makes it home to many exclusive jewelry items. This makes the Jewelry District one of the most important places in the jewelry industry, whose products decorate shop windows around the world and stand for pure exclusivity. It is obvious that such quality goods are not related to the many cheap pieces of jewelry from China.
However, due to the negative image of Asian products and the geographical distance, I decided not to produce in Asia. Due to my extensive contacts in the jewelry industry (I started my own business in 2002), I was quickly able to convince business partners in Italy of my plan and thus have access to a professional production team. Today, the majority of Taipan brand jewelry still comes from Italy. As a team, we attach great importance to fair remuneration for our employees and healthy working conditions for the production of silver and gold jewelry.
Our openness to new areas and target groups also makes the Taipan brand a good choice for business partners from the jewelry, media and music industries and allows us to achieve new goals in the field of gold and silver jewelry.

Our values ​​and attitudes

• Fairness - towards our employees, customers and business partners

• Quality - of our products and services

• Pride & honor - to be part of a traditional industry and to enjoy the trust of customers and partners.

The term honor in particular is used almost inflationary in youth culture today. For me and the entire team, however, this does not mean that such central characteristics should be dispensed with. In the jewelry industry, deals are still concluded with a handshake and it is not unusual for us to place production orders worth several hundred thousand euros via WhatsApp or email. No contracts, no signatures. An impeccable reputation is therefore essential in order to remain part of this traditional industry.

On this basis, we present ourselves with a broad framework of values, which allows us to combine the business sense from Hong Kong with the morals of the European jewelry industry and German thoroughness. Paired with Italian style, we offer the optimal combination for an unmistakable look and individual pieces of jewelry. In our view, pride and honor are not worthless concepts, but an important measure of reliability in a changing time. Buying jewelry is a matter of trust, especially if you sell your products exclusively online, as we do.

A look at our future plans

In 2021, we began to further internationalize our offering. This increased our brand awareness, especially in Asian countries such as the United Arab Emirates. Our Asian brand name should help us to convince local big names of the value of our gold and silver jewelry. In this way, we combine a meaning that has been rich in tradition for centuries with original Italian flair. The "Made in Italy" label stands for design and quality worldwide and is particularly sought after in Asia.

In this respect, we look forward to sharing our values ​​with our many customers and partners in the years to come. For us, jewelry is much more than just a business. There is a story and many hours of work in every piece of jewelry, which we are happy to pass on to our interested customers. This makes our jewelry the best choice for more Italian variety in everyday life.

As the owner, I am looking forward to continuing to develop the Taipan brand in the years to come. Reliability and tradition will remain our top priority for many years to come, which is how we protect our attitudes and values. This is exactly what the name Taipan stands for, which has gone from being a simple name to a true calling for me and the team. The goal is to offer our customers only the best with every product.

About me:
Many people know me from our social media channels such as Instagram or from one of our numerous YouTube videos. Let me introduce myself, Alexander Amorin, or simply Alex for short. I have been active in the jewelry industry for over 20 years, with interruptions for a bachelor's degree in business law at Bielefeld University of Applied Sciences and a master's degree in business and strategic management at the ESERP Business School in Spain.

I have been fascinated by jewelry since I was young. I bought my first silver plate chain when I was 16. My first gold chain was an 18K Figaro chain, which I was given when I was 17. I love jewelry and have turned my passion into my profession. I usually work seven days a week, which is only possible because I love my job. It is not without reason that our motto is "Passion makes the difference."

~Alexander Amorin~